Mercedes-Benz’s MBUX system, renowned for its Hyperscreen displays in EQ electric models, introduces groundbreaking updates at CES 2024. The voice assistant evolves with advanced AI, offering empathetic and even sarcastic responses. Ambient lighting and haptic feedback enhance the user experience, while in-car gaming and content streaming partnerships with Antstream Arcade and Sony Entertainment transform driving into an entertainment hub.
Level 3 autonomous driving enables movie watching or gaming on the go, expanding the horizon beyond California, Nevada, and Germany. Audio enthusiasts can rejoice as Amazon Music and Audible integrate with MBUX, boasting Dolby Atmos spatial audio. Hollywood stars like Gillian Anderson and Michael Sheen elevate Audible’s “audio movies” with immersive sound effects.
In a surprising twist, MBUX introduces features like NFT display and Sound Drive, a collaboration with will.i.am. Sound Drive turns driving inputs into a musical experience, offering a unique fusion of driving dynamics and music creation. Set to debut in mid-2024, Sound Drive will be accessible through over-the-air updates for second-generation MBUX platforms. Mercedes’ foray into creativity and entertainment sets a new benchmark for in-car technology.